The Importance of SEO in Digital Marketing

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is an essential digital advertising and promotion tool, but in case you have a very basic understanding of what it entails, you may still have a fantastic understanding of this complex and versatile animal. SEO consists of numerous different components, and knowing exactly what they are and how they work is crucial to understanding why SEO is so important. So, without further ado, here’s what you want to know about the importance of SEO in digital marketing.

Authority

The idea of authority is relatively new in SEO, but it’s becoming increasingly important to search engines because it’s becoming more important to users. Essentially, authority means that your website is trustworthy, high quality, relevant, and has something to offer. The more energy your site receives, the higher your ranking will be, as well as the more prospects will quickly come to trust that your brand is new.

Website Traffic

More traffic is just one of the main goals of SEO, and you also increase your traffic once you increase your visibility and traffic. Take this for a moment: nearly 33% of clicks see the first ranking page, as well as the top five listings, get more than 75% of clicks. If you want more customers to find your site through a search engine, then you need the SEO mechanics that will help you rank among the top five positions, and ideally number one.

Visibility and Rankings

One of the most essential functions of SEO is increasing visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking. The more effective your search engine marketing efforts are, the higher your ranking and also your visibility, which can be very important when you consider that a quarter of internet users never scroll past the first SERP.

Better Visitor Experience

Another reason why SEO is so important is the fact that any time invested in creating excellent content and optimizing your website with search engine SEO will increase the efficiency of your website, and this makes for a smooth and positive customer experience. For example, if you do this to make your website responsive, then it will make it usable to your complete mobile customers along with people who are viewing from a laptop or desktop computer. Likewise, by increasing the loading speed of your website, you can decrease your bounce rate and invite people to invest more in your website. Nearly 50% of customers expect a page to load within two weeks, and the longer the loading time, the higher the bounce rate and the lower the conversions.