Top Healthcare Marketing Trends You Need To Know
If you’re a business owner in the healthcare industry, you know that staying ahead of the curve is essential to success. To help you stay ahead of the competition, we’ve put together a list of the top healthcare marketing trends! Keep reading to learn more about these trends and how you can implement them into your marketing strategy.
Video Marketing
One of the top healthcare marketing trends is video marketing. Videos are a great way to connect with your audience and engage them on a deeper level. Plus, they’re a great way to showcase your products or services more engagingly.
If you’re not currently using videos as part of your marketing strategy, then it’s time to start. One way to get started with video marketing is to create a YouTube channel for your business. This will give you a place to share your videos and connect with potential customers..
Social Media Advertising
Another top healthcare marketing trend for 2018 is social media advertising. With so many people using social media, it’s a great platform to reach your target audience. You can use social media advertising to promote your products or services or build your brand awareness. One of the best things about social media advertising is targeting your ads to specific audiences.
Location-Based SEO
If you want to reach more people in your area, then location-based SEO is one of the top healthcare marketing trends for 2018. This means optimizing your website and other online content for specific locations. You can do this by using local keywords, ensuring that your contact information is up to date, and creating a Google My Business page. You can also use location-based SEO to connect with people searching for local businesses like yours. For example, if someone searches for “dentist in San Francisco,” you could show up as a result of their search because your website is optimized for that location.
Mobile-Friendly Websites
One of the most essential healthcare marketing trends is making sure that your website is mobile-friendly. With so many people using their phones to browse the internet, it’s essential to have a website that looks good and functions well on mobile devices. If your website isn’t currently mobile-friendly, then now is the time to make the change. You can hire a designer to create a new website that works well on mobile devices, or you can use a tool like Google’s Mobile-Friendly Test to find out where your site needs improvement.