Technology can’t stop reshaping the world of marketing. For some, tech can be a real horror movie. But for those who strive and are eager to keep innovating, technology, especially AR, can be their ace to dominate the market. Check out Time Business News for more. This is just like how big brands usually do. By incorporating AR into their marketing, companies have been able to treat customers with an immersive experience that not only promotes brand awareness but also increases sales. In today’s post, we will be exploring four inspiring examples of how big brands use AR for their marketing successes. Get ready to be amazed and inspired.
Sephora Virtual Artist
Sephora Virtual Artist is an AR app that allows customers to try on makeup virtually. With just a smartphone camera, users can see how different shades of lipstick, eyeshadow, and other beauty products look on their faces in real time. The app basically uses facial recognition technology to create a personalized experience for each customer. It even takes into account factors like skin tone and undertones to ensure the most accurate representation of the product.
Not only does this virtual try-on feature make it much more convenient, easier, and faster for their customers to find their perfect shade without having to physically test out multiple products, but it also provides a super fun and interactive method for them to engage with Sephora’s brand.
Gucci’s “Try-On” App
Gucci, one of the most iconic luxury fashion brands in the world, has also embraced augmented reality technology to enhance its customers’ shopping experience. Their “Try-On” app allows customers to virtually try on Gucci shoes and see how they look before making a purchase. This feature is especially helpful for online shoppers who want to prevent the hassle of returning items that do not fit in the very first place. By pointing their phone at their feet, users can see how each style and color of Gucci shoes would look on them in real-time. This innovative use of AR technology gives Gucci’s customers a unique and personalized shopping experience while also helping the brand stand out from competitors.
Toyota Vehicle Demo
Toyota is another brand that has successfully integrated augmented reality into its marketing strategy. They created the “Vehicle Demo” app, which allows users to experience a virtual test drive of their latest models. The app uses AR technology to create a realistic driving experience, complete with steering wheel controls and an interactive dashboard display. The users, or in this case, potential customers, can even change the car’s color or view it from different angles. What sets Toyota’s approach apart is that they’ve made this technology accessible to everyone – not just those who can afford a physical test drive. The app also includes features like 360-degree views and detailed specifications for each model.
IKEA Place
This Sweden’s big brand can’t just let others dominate the field. IKEA Place is an augmented reality (AR) app developed by this big brand to help …